Total Facebook Users
Total Facebook Users
This year, 169.5 million people in the US-- or more than half of the population-- will certainly use Facebook, a 0.9% rise from 2017, according to our quotes.
By the end of the forecasting duration (2022 ), we anticipate Facebook's user base to grow to 176.3 million. That's thanks, in huge component, to older demographics.
How Old Are Facebook Users?
While younger users are leaving Facebook at an even much faster pace than we previously expected, older age groups are accessing the social system much more-- especially the 55-to-64 and also 65-plus age.
" Each of those age will certainly add approximately 1 million brand-new customers in 2018, which is purposeful thinking about Facebook's customer base overall will boost by just 1.6 million," stated eMarketer elderly projecting analyst Chris Bendtsen. "What this implies is that Facebook is including much more brand-new older users than it's losing younger ones."
Generally, Facebook's usage among 55- to 64-year-olds will boost by 4.9% in 2018. And usage amongst those 65 and also older is anticipated to raise by 6.0%.
On the other hand, Facebook's use amongst those 11 and also younger will certainly decrease 9.3%, while those in the 12-to-17 age as well as those in the 18-to-24 age group will decrease by 5.6% and 4.5%, specifically.
Teenagers may be changing from Facebook, however it's still the No. 1 social network among millennials, Gen Xers as well as boomers.
As a matter of fact, infant boomers favor Facebook over various other social apps, like Pinterest, Instagram and also specifically Snapchat. This year, we expect 31.9 million people because accomplice to utilize Facebook.
" Facebook is still executing well in these older age," stated eMarketer principal analyst Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 as well as older, but Facebook remains their system of choice."
" It's where their friends and family are, and also its attributes are familiar and also risk-free," she added. "Regardless of Facebook's widely publicized problems with data privacy, hacking and phony news, a lot of customers in these age are still utilizing it."