How Many People In the World are On Facebook
How Many People In The World Are On Facebook
This year, 169.5 million individuals in the United States-- or more than half of the population-- will certainly use Facebook, a 0.9% rise from 2017, according to our estimates.
By the end of the projecting duration (2022 ), we expect Facebook's user base to expand to 176.3 million. That's many thanks, in big part, to older demographics.
How Old Are Facebook Users?
While younger customers are leaving Facebook at an even quicker rate than we formerly expected, older age groups are accessing the social platform more-- particularly the 55-to-64 and also 65-plus age groups.
" Each of those age groups will include roughly 1 million new customers in 2018, which is purposeful taking into consideration Facebook's customer base as a whole will certainly increase by only 1.6 million," stated eMarketer elderly projecting analyst Chris Bendtsen. "What this indicates is that Facebook is adding extra brand-new older users than it's shedding younger ones."
On the whole, Facebook's usage among 55- to 64-year-olds will enhance by 4.9% in 2018. And also use amongst those 65 as well as older is anticipated to increase by 6.0%.
Meanwhile, Facebook's use among those 11 and also younger will decrease 9.3%, while those in the 12-to-17 age group as well as those in the 18-to-24 age will certainly decrease by 5.6% and also 4.5%, specifically.
Teenagers might be changing from Facebook, yet it's still the No. 1 social media amongst millennials, Gen Xers and boomers.
Actually, infant boomers favor Facebook over various other social applications, like Pinterest, Instagram and particularly Snapchat. This year, we expect 31.9 million people in that accomplice to use Facebook.
" Facebook is still executing well in these older age," claimed eMarketer major expert Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 and also older, yet Facebook stays their system of selection."
" It's where their loved ones are, and its functions recognize and also risk-free," she added. "Regardless of Facebook's extensively promoted issues with information privacy, hacking as well as phony information, the majority of users in these age are still utilizing it."