How Many Users are On Facebook
How Many Users Are On Facebook
This year, 169.5 million people in the United States-- or over half of the population-- will certainly make use of Facebook, a 0.9% increase from 2017, according to our estimates.
By the end of the forecasting duration (2022 ), we anticipate Facebook's customer base to grow to 176.3 million. That's many thanks, in large component, to older demographics.
How Old Are Facebook Users?
While more youthful users are leaving Facebook at an even faster pace than we previously anticipated, older age are accessing the social system more-- especially the 55-to-64 and 65-plus age.
" Each of those age will certainly add approximately 1 million brand-new users in 2018, which is purposeful thinking about Facebook's customer base all at once will certainly increase by just 1.6 million," claimed eMarketer elderly forecasting analyst Chris Bendtsen. "What this indicates is that Facebook is adding extra new older users than it's losing younger ones."
On the whole, Facebook's usage amongst 55- to 64-year-olds will boost by 4.9% in 2018. As well as use amongst those 65 and also older is anticipated to boost by 6.0%.
At the same time, Facebook's usage among those 11 as well as more youthful will decrease 9.3%, while those in the 12-to-17 age group as well as those in the 18-to-24 age will decrease by 5.6% and also 4.5%, specifically.
Teens might be changing from Facebook, but it's still the No. 1 social media network amongst millennials, Gen Xers and boomers.
Actually, baby boomers favor Facebook over various other social applications, like Pinterest, Instagram and especially Snapchat. This year, we anticipate 31.9 million people because accomplice to utilize Facebook.
" Facebook is still executing well in these older age," stated eMarketer major expert Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 and also older, but Facebook stays their system of selection."
" It's where their friends and family are, as well as its features are familiar and also risk-free," she added. "In spite of Facebook's widely publicized troubles with information privacy, hacking as well as fake news, many users in these age are still using it."