How Many Members Does Facebook Have
How Many Members Does Facebook Have
This year, 169.5 million individuals in the United States-- or over half of the population-- will make use of Facebook, a 0.9% boost from 2017, according to our estimates.
By the end of the projecting period (2022 ), we anticipate Facebook's user base to expand to 176.3 million. That's thanks, in big part, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an even much faster rate than we previously expected, older age groups are accessing the social platform extra-- especially the 55-to-64 and 65-plus age groups.
" Each of those age groups will certainly include about 1 million brand-new individuals in 2018, which is purposeful considering Facebook's individual base as a whole will raise by only 1.6 million," said eMarketer senior forecasting expert Chris Bendtsen. "What this implies is that Facebook is adding more new older users than it's losing more youthful ones."
Overall, Facebook's use amongst 55- to 64-year-olds will enhance by 4.9% in 2018. And use among those 65 as well as older is anticipated to raise by 6.0%.
On the other hand, Facebook's usage among those 11 and also more youthful will decline 9.3%, while those in the 12-to-17 age group as well as those in the 18-to-24 age group will decrease by 5.6% and also 4.5%, respectively.
Teenagers may be moving from Facebook, however it's still the No. 1 social media network amongst millennials, Gen Xers and boomers.
In fact, child boomers prefer Facebook over various other social apps, like Pinterest, Instagram and also especially Snapchat. This year, we expect 31.9 million individuals because friend to utilize Facebook.
" Facebook is still executing well in these older age," said eMarketer principal expert Debra Aho Williamson. "It holds true that Instagram is gaining strength among those 35 and older, yet Facebook stays their system of option."
" It's where their family and friends are, and its functions are familiar as well as secure," she included. "In spite of Facebook's commonly publicized problems with data privacy, hacking and also phony information, a lot of users in these age are still using it."