Facebook How Many Members
Facebook How Many Members
This year, 169.5 million individuals in the US-- or over half of the populace-- will utilize Facebook, a 0.9% boost from 2017, according to our quotes.
By the end of the projecting duration (2022 ), we anticipate Facebook's individual base to expand to 176.3 million. That's many thanks, in large component, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an also much faster rate than we formerly anticipated, older age are accessing the social platform more-- specifically the 55-to-64 and 65-plus age.
" Each of those age groups will include about 1 million new users in 2018, which is purposeful taking into consideration Facebook's individual base as a whole will enhance by just 1.6 million," stated eMarketer elderly projecting expert Chris Bendtsen. "What this means is that Facebook is adding much more brand-new older individuals than it's losing more youthful ones."
On the whole, Facebook's use among 55- to 64-year-olds will certainly raise by 4.9% in 2018. And also use among those 65 and also older is anticipated to increase by 6.0%.
Meanwhile, Facebook's use amongst those 11 and also younger will decrease 9.3%, while those in the 12-to-17 age and also those in the 18-to-24 age will decrease by 5.6% and also 4.5%, respectively.
Teens might be changing from Facebook, but it's still the No. 1 social network amongst millennials, Gen Xers and boomers.
Actually, child boomers favor Facebook over other social applications, like Pinterest, Instagram as well as especially Snapchat. This year, we expect 31.9 million individuals because accomplice to make use of Facebook.
" Facebook is still performing well in these older age groups," stated eMarketer primary analyst Debra Aho Williamson. "It holds true that Instagram is gaining strength amongst those 35 and also older, yet Facebook remains their platform of option."
" It's where their friends and family are, and its attributes know and also secure," she added. "Regardless of Facebook's extensively promoted troubles with information privacy, hacking and also fake news, many individuals in these age groups are still using it."