How Many Facebook Users
How Many Facebook Users
This year, 169.5 million individuals in the United States-- or majority of the population-- will certainly make use of Facebook, a 0.9% increase from 2017, according to our quotes.
By the end of the projecting period (2022 ), we expect Facebook's individual base to grow to 176.3 million. That's many thanks, in large component, to older demographics.
How Old Are Facebook Users?
While more youthful users are leaving Facebook at an even quicker pace than we formerly expected, older age are accessing the social system much more-- particularly the 55-to-64 and 65-plus age.
" Each of those age groups will certainly include roughly 1 million brand-new individuals in 2018, which is meaningful taking into consideration Facebook's customer base in its entirety will certainly raise by just 1.6 million," stated eMarketer elderly forecasting analyst Chris Bendtsen. "What this means is that Facebook is adding more new older customers than it's losing younger ones."
In general, Facebook's use among 55- to 64-year-olds will certainly enhance by 4.9% in 2018. And also use amongst those 65 and older is anticipated to raise by 6.0%.
At the same time, Facebook's usage among those 11 as well as younger will certainly decline 9.3%, while those in the 12-to-17 age and also those in the 18-to-24 age will decrease by 5.6% as well as 4.5%, specifically.
Teenagers may be shifting from Facebook, however it's still the No. 1 social network amongst millennials, Gen Xers as well as boomers.
Actually, child boomers prefer Facebook over various other social applications, like Pinterest, Instagram and especially Snapchat. This year, we anticipate 31.9 million people because friend to utilize Facebook.
" Facebook is still performing well in these older age groups," stated eMarketer primary expert Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 as well as older, but Facebook remains their system of choice."
" It's where their friends and family are, and its functions know and also secure," she included. "Despite Facebook's extensively publicized troubles with information personal privacy, hacking and phony information, many customers in these age groups are still using it."