How Many People Have Facebook
How Many People Have Facebook
This year, 169.5 million people in the US-- or over half of the populace-- will certainly use Facebook, a 0.9% increase from 2017, according to our estimates.
By the end of the forecasting duration (2022 ), we anticipate Facebook's user base to grow to 176.3 million. That's thanks, in large part, to older demographics.
How Old Are Facebook Users?
While younger users are leaving Facebook at an also faster rate than we previously expected, older age are accessing the social platform much more-- particularly the 55-to-64 and also 65-plus age groups.
" Each of those age will certainly add approximately 1 million new customers in 2018, which is significant thinking about Facebook's user base overall will certainly increase by just 1.6 million," claimed eMarketer elderly forecasting expert Chris Bendtsen. "What this suggests is that Facebook is including a lot more new older customers than it's losing younger ones."
Overall, Facebook's usage among 55- to 64-year-olds will certainly enhance by 4.9% in 2018. As well as usage among those 65 and also older is expected to raise by 6.0%.
At the same time, Facebook's usage amongst those 11 as well as more youthful will decline 9.3%, while those in the 12-to-17 age and also those in the 18-to-24 age will decrease by 5.6% and also 4.5%, respectively.
Teens may be moving from Facebook, but it's still the No. 1 social media network among millennials, Gen Xers as well as boomers.
Actually, child boomers favor Facebook over other social apps, like Pinterest, Instagram and also specifically Snapchat. This year, we anticipate 31.9 million people in that friend to use Facebook.
" Facebook is still performing well in these older age groups," claimed eMarketer principal expert Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 as well as older, but Facebook stays their system of choice."
" It's where their family and friends are, and its attributes know and also secure," she included. "Despite Facebook's commonly publicized issues with information personal privacy, hacking as well as phony news, the majority of customers in these age groups are still using it."