How Many Users In Facebook
How Many Users In Facebook
This year, 169.5 million individuals in the US-- or over half of the populace-- will use Facebook, a 0.9% boost from 2017, according to our estimates.
By the end of the projecting duration (2022 ), we anticipate Facebook's customer base to expand to 176.3 million. That's many thanks, in large component, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an even much faster rate than we formerly anticipated, older age are accessing the social platform extra-- specifically the 55-to-64 as well as 65-plus age groups.
" Each of those age groups will add about 1 million brand-new users in 2018, which is meaningful considering Facebook's customer base as a whole will certainly boost by only 1.6 million," stated eMarketer senior projecting expert Chris Bendtsen. "What this means is that Facebook is adding much more brand-new older users than it's shedding more youthful ones."
In general, Facebook's usage amongst 55- to 64-year-olds will increase by 4.9% in 2018. As well as use amongst those 65 as well as older is expected to raise by 6.0%.
At the same time, Facebook's usage amongst those 11 and more youthful will certainly decline 9.3%, while those in the 12-to-17 age group and those in the 18-to-24 age group will certainly decrease by 5.6% and 4.5%, respectively.
Teenagers might be shifting from Facebook, but it's still the No. 1 social media network among millennials, Gen Xers and also boomers.
As a matter of fact, infant boomers prefer Facebook over other social applications, like Pinterest, Instagram and particularly Snapchat. This year, we expect 31.9 million individuals in that friend to use Facebook.
" Facebook is still carrying out well in these older age groups," stated eMarketer principal analyst Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 and also older, but Facebook remains their system of choice."
" It's where their loved ones are, as well as its features recognize as well as risk-free," she added. "In spite of Facebook's widely promoted issues with information privacy, hacking and also fake news, a lot of users in these age groups are still using it."