How Many People Have A Facebook Account
How Many People Have A Facebook Account
This year, 169.5 million individuals in the US-- or more than half of the population-- will certainly make use of Facebook, a 0.9% increase from 2017, according to our price quotes.
By the end of the projecting duration (2022 ), we anticipate Facebook's customer base to expand to 176.3 million. That's many thanks, in huge part, to older demographics.
How Old Are Facebook Users?
While more youthful individuals are leaving Facebook at an even faster pace than we formerly anticipated, older age are accessing the social system extra-- especially the 55-to-64 as well as 65-plus age.
" Each of those age groups will certainly add roughly 1 million brand-new individuals in 2018, which is meaningful considering Facebook's customer base overall will certainly raise by only 1.6 million," claimed eMarketer senior projecting expert Chris Bendtsen. "What this indicates is that Facebook is including more new older users than it's shedding younger ones."
Overall, Facebook's usage among 55- to 64-year-olds will certainly enhance by 4.9% in 2018. As well as use among those 65 and older is expected to boost by 6.0%.
On the other hand, Facebook's usage among those 11 and also younger will decrease 9.3%, while those in the 12-to-17 age group and those in the 18-to-24 age group will certainly decrease by 5.6% and also 4.5%, respectively.
Teenagers may be shifting from Facebook, but it's still the No. 1 social media network amongst millennials, Gen Xers and also boomers.
In fact, child boomers prefer Facebook over various other social apps, like Pinterest, Instagram and also especially Snapchat. This year, we anticipate 31.9 million individuals because friend to utilize Facebook.
" Facebook is still performing well in these older age groups," stated eMarketer major expert Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 as well as older, but Facebook remains their platform of choice."
" It's where their family and friends are, and also its attributes are familiar and also safe," she added. "Despite Facebook's widely promoted troubles with information personal privacy, hacking as well as fake news, many customers in these age are still utilizing it."