How Many People On Facebook
How Many People On Facebook
This year, 169.5 million individuals in the United States-- or over half of the population-- will use Facebook, a 0.9% boost from 2017, according to our quotes.
By the end of the forecasting duration (2022 ), we anticipate Facebook's user base to grow to 176.3 million. That's many thanks, in big part, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an also quicker speed than we previously anticipated, older age groups are accessing the social platform a lot more-- especially the 55-to-64 as well as 65-plus age.
" Each of those age groups will certainly include approximately 1 million brand-new individuals in 2018, which is purposeful taking into consideration Facebook's user base as a whole will increase by only 1.6 million," claimed eMarketer elderly forecasting expert Chris Bendtsen. "What this suggests is that Facebook is adding a lot more brand-new older individuals than it's losing more youthful ones."
Overall, Facebook's usage among 55- to 64-year-olds will certainly increase by 4.9% in 2018. And also usage amongst those 65 and older is anticipated to increase by 6.0%.
Meanwhile, Facebook's use among those 11 and also younger will certainly decrease 9.3%, while those in the 12-to-17 age group and also those in the 18-to-24 age will decrease by 5.6% as well as 4.5%, specifically.
Teens might be shifting from Facebook, yet it's still the No. 1 social media network among millennials, Gen Xers and boomers.
As a matter of fact, child boomers prefer Facebook over other social apps, like Pinterest, Instagram and also specifically Snapchat. This year, we anticipate 31.9 million people because cohort to utilize Facebook.
" Facebook is still performing well in these older age groups," said eMarketer principal expert Debra Aho Williamson. "It holds true that Instagram is gaining strength among those 35 as well as older, however Facebook stays their platform of option."
" It's where their loved ones are, as well as its functions know as well as safe," she included. "In spite of Facebook's widely promoted problems with data personal privacy, hacking and fake information, the majority of users in these age are still using it."