How Many Facebook Accounts are there In the World
How Many Facebook Accounts Are There In The World
This year, 169.5 million individuals in the United States-- or over half of the populace-- will certainly utilize Facebook, a 0.9% increase from 2017, according to our estimates.
By the end of the projecting period (2022 ), we expect Facebook's user base to expand to 176.3 million. That's thanks, in large component, to older demographics.
How Old Are Facebook Users?
While more youthful users are leaving Facebook at an also faster speed than we formerly expected, older age groups are accessing the social platform much more-- particularly the 55-to-64 and also 65-plus age.
" Each of those age groups will certainly add roughly 1 million brand-new individuals in 2018, which is meaningful taking into consideration Facebook's customer base all at once will increase by only 1.6 million," said eMarketer senior forecasting analyst Chris Bendtsen. "What this suggests is that Facebook is adding much more new older customers than it's losing more youthful ones."
Generally, Facebook's usage amongst 55- to 64-year-olds will certainly raise by 4.9% in 2018. And also use among those 65 and also older is anticipated to raise by 6.0%.
On the other hand, Facebook's usage amongst those 11 and younger will certainly decline 9.3%, while those in the 12-to-17 age group and also those in the 18-to-24 age will decrease by 5.6% as well as 4.5%, respectively.
Teenagers might be shifting from Facebook, however it's still the No. 1 social network amongst millennials, Gen Xers as well as boomers.
As a matter of fact, child boomers favor Facebook over various other social apps, like Pinterest, Instagram and especially Snapchat. This year, we expect 31.9 million people because accomplice to make use of Facebook.
" Facebook is still performing well in these older age," stated eMarketer major analyst Debra Aho Williamson. "It holds true that Instagram is gaining strength amongst those 35 as well as older, yet Facebook stays their system of option."
" It's where their friends and family are, as well as its functions are familiar and also secure," she added. "Despite Facebook's widely promoted issues with information personal privacy, hacking and fake information, many individuals in these age are still using it."