Facebook total Users
Facebook Total Users
This year, 169.5 million individuals in the United States-- or majority of the populace-- will certainly utilize Facebook, a 0.9% increase from 2017, according to our price quotes.
By the end of the forecasting duration (2022 ), we anticipate Facebook's user base to expand to 176.3 million. That's many thanks, in huge component, to older demographics.
How Old Are Facebook Users?
While more youthful users are leaving Facebook at an even much faster pace than we formerly anticipated, older age are accessing the social system more-- especially the 55-to-64 and 65-plus age groups.
" Each of those age groups will include about 1 million brand-new customers in 2018, which is purposeful taking into consideration Facebook's individual base overall will certainly increase by only 1.6 million," said eMarketer senior forecasting analyst Chris Bendtsen. "What this implies is that Facebook is including a lot more brand-new older individuals than it's shedding more youthful ones."
Generally, Facebook's use amongst 55- to 64-year-olds will certainly enhance by 4.9% in 2018. And use amongst those 65 and also older is anticipated to increase by 6.0%.
On the other hand, Facebook's use amongst those 11 and also more youthful will certainly decline 9.3%, while those in the 12-to-17 age and those in the 18-to-24 age will certainly decrease by 5.6% and also 4.5%, specifically.
Teens might be changing from Facebook, but it's still the No. 1 social media network amongst millennials, Gen Xers as well as boomers.
In fact, infant boomers favor Facebook over various other social apps, like Pinterest, Instagram and also specifically Snapchat. This year, we anticipate 31.9 million people because associate to make use of Facebook.
" Facebook is still performing well in these older age," said eMarketer primary expert Debra Aho Williamson. "It holds true that Instagram is gaining strength among those 35 as well as older, yet Facebook remains their platform of selection."
" It's where their friends and family are, as well as its attributes know and also risk-free," she included. "In spite of Facebook's commonly promoted issues with data personal privacy, hacking and phony information, a lot of customers in these age groups are still utilizing it."