How Many Have Facebook
How Many Have Facebook
This year, 169.5 million people in the US-- or more than half of the population-- will make use of Facebook, a 0.9% increase from 2017, according to our quotes.
By the end of the forecasting duration (2022 ), we anticipate Facebook's user base to grow to 176.3 million. That's thanks, in big part, to older demographics.
How Old Are Facebook Users?
While younger users are leaving Facebook at an also quicker pace than we previously expected, older age are accessing the social platform extra-- especially the 55-to-64 as well as 65-plus age.
" Each of those age will include about 1 million new individuals in 2018, which is purposeful taking into consideration Facebook's individual base in its entirety will boost by just 1.6 million," said eMarketer senior projecting analyst Chris Bendtsen. "What this indicates is that Facebook is including extra brand-new older users than it's shedding younger ones."
In general, Facebook's use among 55- to 64-year-olds will certainly increase by 4.9% in 2018. And use amongst those 65 and older is anticipated to raise by 6.0%.
Meanwhile, Facebook's usage amongst those 11 and also more youthful will certainly decrease 9.3%, while those in the 12-to-17 age as well as those in the 18-to-24 age group will decrease by 5.6% and 4.5%, respectively.
Teens might be moving from Facebook, but it's still the No. 1 social media network amongst millennials, Gen Xers as well as boomers.
As a matter of fact, infant boomers favor Facebook over various other social applications, like Pinterest, Instagram and also particularly Snapchat. This year, we expect 31.9 million people because mate to utilize Facebook.
" Facebook is still carrying out well in these older age groups," claimed eMarketer major expert Debra Aho Williamson. "It holds true that Instagram is gaining strength amongst those 35 as well as older, but Facebook remains their system of option."
" It's where their loved ones are, as well as its attributes are familiar and risk-free," she included. "In spite of Facebook's widely promoted issues with data personal privacy, hacking and fake information, a lot of users in these age are still using it."