How Many People Use Facebook
How Many People Use Facebook
This year, 169.5 million individuals in the United States-- or more than half of the populace-- will make use of Facebook, a 0.9% rise from 2017, according to our price quotes.
By the end of the projecting period (2022 ), we expect Facebook's customer base to grow to 176.3 million. That's thanks, in big part, to older demographics.
How Old Are Facebook Users?
While younger customers are leaving Facebook at an also faster rate than we formerly anticipated, older age groups are accessing the social system extra-- especially the 55-to-64 and 65-plus age groups.
" Each of those age will certainly include approximately 1 million brand-new individuals in 2018, which is significant thinking about Facebook's customer base overall will increase by just 1.6 million," claimed eMarketer elderly forecasting analyst Chris Bendtsen. "What this implies is that Facebook is adding more new older customers than it's losing more youthful ones."
On the whole, Facebook's usage amongst 55- to 64-year-olds will increase by 4.9% in 2018. And usage among those 65 and older is anticipated to raise by 6.0%.
Meanwhile, Facebook's usage amongst those 11 and also more youthful will certainly decrease 9.3%, while those in the 12-to-17 age and those in the 18-to-24 age will certainly decrease by 5.6% and also 4.5%, respectively.
Teens may be shifting from Facebook, however it's still the No. 1 social media network amongst millennials, Gen Xers and boomers.
As a matter of fact, child boomers prefer Facebook over other social applications, like Pinterest, Instagram as well as especially Snapchat. This year, we expect 31.9 million people in that cohort to make use of Facebook.
" Facebook is still executing well in these older age groups," claimed eMarketer major analyst Debra Aho Williamson. "It holds true that Instagram is gaining strength among those 35 and older, however Facebook remains their system of option."
" It's where their friends and family are, and also its functions know as well as secure," she added. "In spite of Facebook's extensively promoted issues with data personal privacy, hacking as well as fake news, a lot of users in these age are still using it."