How Many Users Does Facebook Have
How Many Users Does Facebook Have
This year, 169.5 million people in the US-- or more than half of the populace-- will certainly use Facebook, a 0.9% rise from 2017, according to our price quotes.
By the end of the forecasting period (2022 ), we expect Facebook's user base to grow to 176.3 million. That's thanks, in large component, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an even much faster speed than we formerly anticipated, older age groups are accessing the social platform extra-- specifically the 55-to-64 as well as 65-plus age.
" Each of those age will certainly include approximately 1 million brand-new users in 2018, which is purposeful taking into consideration Facebook's user base all at once will certainly raise by just 1.6 million," said eMarketer elderly projecting analyst Chris Bendtsen. "What this indicates is that Facebook is including a lot more new older individuals than it's shedding more youthful ones."
In general, Facebook's use among 55- to 64-year-olds will increase by 4.9% in 2018. As well as usage among those 65 and also older is expected to raise by 6.0%.
At the same time, Facebook's use among those 11 as well as younger will certainly decrease 9.3%, while those in the 12-to-17 age as well as those in the 18-to-24 age will decrease by 5.6% and also 4.5%, respectively.
Teens may be changing from Facebook, yet it's still the No. 1 social media network among millennials, Gen Xers and also boomers.
Actually, infant boomers prefer Facebook over other social apps, like Pinterest, Instagram and also particularly Snapchat. This year, we anticipate 31.9 million individuals in that friend to utilize Facebook.
" Facebook is still doing well in these older age groups," said eMarketer primary expert Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 and older, but Facebook remains their system of option."
" It's where their friends and family are, as well as its functions know and also risk-free," she added. "Despite Facebook's commonly publicized issues with information privacy, hacking and also fake news, many individuals in these age are still using it."