How Many Users Do Facebook Have
How Many Users Do Facebook Have
This year, 169.5 million individuals in the US-- or more than half of the populace-- will make use of Facebook, a 0.9% rise from 2017, according to our quotes.
By the end of the projecting duration (2022 ), we expect Facebook's customer base to expand to 176.3 million. That's many thanks, in huge part, to older demographics.
How Old Are Facebook Users?
While younger individuals are leaving Facebook at an also quicker rate than we previously anticipated, older age groups are accessing the social system extra-- especially the 55-to-64 as well as 65-plus age.
" Each of those age will certainly include roughly 1 million new individuals in 2018, which is significant taking into consideration Facebook's individual base as a whole will certainly raise by just 1.6 million," claimed eMarketer senior projecting analyst Chris Bendtsen. "What this means is that Facebook is including extra brand-new older individuals than it's losing more youthful ones."
In general, Facebook's use among 55- to 64-year-olds will certainly enhance by 4.9% in 2018. As well as use amongst those 65 and older is expected to boost by 6.0%.
On the other hand, Facebook's use among those 11 as well as younger will certainly decrease 9.3%, while those in the 12-to-17 age group and those in the 18-to-24 age group will certainly decrease by 5.6% as well as 4.5%, respectively.
Teenagers may be changing from Facebook, yet it's still the No. 1 social network among millennials, Gen Xers and boomers.
As a matter of fact, baby boomers prefer Facebook over other social apps, like Pinterest, Instagram and also especially Snapchat. This year, we expect 31.9 million individuals because cohort to use Facebook.
" Facebook is still doing well in these older age groups," said eMarketer primary analyst Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 and also older, but Facebook remains their system of option."
" It's where their family and friends are, as well as its features know as well as safe," she added. "In spite of Facebook's widely promoted problems with information personal privacy, hacking and fake information, a lot of users in these age groups are still using it."