Users On Facebook
Users On Facebook
This year, 169.5 million individuals in the US-- or over half of the populace-- will certainly use Facebook, a 0.9% rise from 2017, according to our price quotes.
By the end of the projecting period (2022 ), we expect Facebook's individual base to grow to 176.3 million. That's many thanks, in large component, to older demographics.
How Old Are Facebook Users?
While younger users are leaving Facebook at an also much faster speed than we previously anticipated, older age are accessing the social platform extra-- specifically the 55-to-64 and also 65-plus age.
" Each of those age groups will add approximately 1 million new individuals in 2018, which is significant thinking about Facebook's customer base in its entirety will certainly enhance by just 1.6 million," stated eMarketer elderly projecting analyst Chris Bendtsen. "What this indicates is that Facebook is including a lot more new older customers than it's shedding younger ones."
Generally, Facebook's use amongst 55- to 64-year-olds will certainly enhance by 4.9% in 2018. And also usage amongst those 65 as well as older is anticipated to enhance by 6.0%.
Meanwhile, Facebook's use amongst those 11 and also more youthful will decline 9.3%, while those in the 12-to-17 age group and also those in the 18-to-24 age will certainly decrease by 5.6% and also 4.5%, respectively.
Teenagers might be changing from Facebook, yet it's still the No. 1 social media network among millennials, Gen Xers as well as boomers.
Actually, child boomers prefer Facebook over other social applications, like Pinterest, Instagram and also particularly Snapchat. This year, we anticipate 31.9 million individuals in that cohort to make use of Facebook.
" Facebook is still executing well in these older age groups," stated eMarketer primary analyst Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 and older, but Facebook remains their system of option."
" It's where their friends and family are, and its features recognize and also secure," she added. "In spite of Facebook's extensively promoted troubles with data personal privacy, hacking and also fake information, the majority of users in these age groups are still utilizing it."