Facebook User Count
Facebook User Count
This year, 169.5 million individuals in the United States-- or majority of the population-- will certainly utilize Facebook, a 0.9% increase from 2017, according to our estimates.
By the end of the forecasting duration (2022 ), we anticipate Facebook's customer base to grow to 176.3 million. That's many thanks, in large component, to older demographics.
How Old Are Facebook Users?
While younger customers are leaving Facebook at an also much faster rate than we formerly anticipated, older age groups are accessing the social platform extra-- especially the 55-to-64 and also 65-plus age.
" Each of those age will certainly add approximately 1 million new customers in 2018, which is meaningful taking into consideration Facebook's user base overall will increase by just 1.6 million," said eMarketer elderly forecasting analyst Chris Bendtsen. "What this implies is that Facebook is adding more new older users than it's shedding more youthful ones."
Overall, Facebook's use among 55- to 64-year-olds will certainly enhance by 4.9% in 2018. As well as usage amongst those 65 as well as older is expected to enhance by 6.0%.
At the same time, Facebook's usage among those 11 and also more youthful will certainly decline 9.3%, while those in the 12-to-17 age group and also those in the 18-to-24 age group will decrease by 5.6% as well as 4.5%, respectively.
Teens may be moving from Facebook, however it's still the No. 1 social media among millennials, Gen Xers as well as boomers.
As a matter of fact, child boomers favor Facebook over various other social apps, like Pinterest, Instagram and also particularly Snapchat. This year, we anticipate 31.9 million individuals because cohort to make use of Facebook.
" Facebook is still carrying out well in these older age," claimed eMarketer primary analyst Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 as well as older, yet Facebook remains their platform of option."
" It's where their friends and family are, and also its features recognize and risk-free," she added. "Despite Facebook's extensively promoted issues with data personal privacy, hacking as well as phony news, most customers in these age are still using it."