Amount Of Facebook Users
Amount Of Facebook Users
This year, 169.5 million individuals in the US-- or over half of the populace-- will certainly make use of Facebook, a 0.9% increase from 2017, according to our quotes.
By the end of the projecting period (2022 ), we expect Facebook's user base to grow to 176.3 million. That's thanks, in big component, to older demographics.
How Old Are Facebook Users?
While more youthful users are leaving Facebook at an also much faster rate than we previously expected, older age groups are accessing the social system extra-- particularly the 55-to-64 as well as 65-plus age.
" Each of those age groups will certainly add approximately 1 million brand-new individuals in 2018, which is meaningful considering Facebook's customer base in its entirety will certainly raise by just 1.6 million," claimed eMarketer elderly projecting analyst Chris Bendtsen. "What this means is that Facebook is including a lot more brand-new older customers than it's losing more youthful ones."
Overall, Facebook's use amongst 55- to 64-year-olds will certainly raise by 4.9% in 2018. And use amongst those 65 and also older is expected to increase by 6.0%.
On the other hand, Facebook's usage among those 11 as well as younger will certainly decline 9.3%, while those in the 12-to-17 age as well as those in the 18-to-24 age group will decrease by 5.6% as well as 4.5%, respectively.
Teenagers may be moving from Facebook, yet it's still the No. 1 social network amongst millennials, Gen Xers as well as boomers.
Actually, baby boomers favor Facebook over other social applications, like Pinterest, Instagram and also particularly Snapchat. This year, we expect 31.9 million individuals in that associate to make use of Facebook.
" Facebook is still doing well in these older age groups," said eMarketer major expert Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 and also older, however Facebook stays their platform of choice."
" It's where their friends and family are, as well as its features know and also safe," she included. "In spite of Facebook's extensively publicized problems with data personal privacy, hacking and also phony news, many customers in these age are still using it."